Made by
mothers,
for mothers.

#fromMomforMom 

Started small
with big dreams —
that's what keeps us going.

In 2009, two sisters sat at a kitchen table in Bandung with a simple, stubborn belief: that children deserve beautiful things made with real care. Not mass-produced, not cheaply sourced — made by hand, piece by piece, with materials chosen personally and inspected before they ever reached a child's hands.

candybutton Creative House was born from that belief. What started as a small dream has grown into something neither sister could have fully imagined — thousands of families across Indonesia trusting us with the small daily moments that matter: the first day of school, the Lebaran outfit, the hairpin that becomes a favorite for three years running.

Fifteen years later, that kitchen table has become a full creative house — but the hands are still the same, and the promise is still the same. Every accessory, guaranteed for life. Every garment, made to be loved, not just worn.

Two sisters.
One shared dream.

candybutton has always been a family business in the truest sense — not just a label, but a daily collaboration between two women who grew up together and chose to build something together. Every collection carries both their hands.

Their shared conviction: that Indonesian moms deserve a brand that takes care of them as much as they take care of their children. That's why #mamakgarugi isn't just a hashtag — it's a promise.

Deasy

Co-founder · Creative Direction

The creative force behind candybutton's aesthetic. Deasy brings a mother's eye and a designer's precision to every collection — obsessing over color, material, and the small details that make a child's face light up.

Fifteen years
in the making

Two sisters. One kitchen table. Fifteen years of making childhood beautiful — one handmade accessory at a time.

Breaks?
We replace it.
Free. Forever.

candybutton is the first and only children's accessory brand in Indonesia to offer a Lifetime Guarantee. Not a warranty. Not a 30-day return policy. A lifetime guarantee — because we believe in what we make, and we believe your child deserves better than disposable.